So when you decide to run an ad, you can tell each platform exactly who you want to see your ads based specific demographics and interests that you can plug into your campaigns.
In other words, they track human interactions. Since the world is going digital, social media platforms like Facebook, Pinterest, and Instagram all have global users that businesses can use to reach their respective target audiences.įacebook/Instagram and Pinterest collect data and cookies from their monthly active users which helps them understand each individual users’ activity and interests. Luckily, the internet has allowed us to connect with like-minded people and like-minded consumers.Īs the saying goes, “If you can’t be found online, you don’t exist.” This saying is pretty self-explanatory in terms of a brand’s visibility on the internet.
Businesses would pay hundreds or thousands of dollars for a space on a billboard… for anyone and everyone to see.īut the problem with this is that there is no way to target consumers who are actually interested in your business. Imagine what advertising used to be like in the old days with billboards, televisions ads, and radio ads.
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